Nespresso vs Malongo

samedi 7 décembre 2013

BRANDS STATUS: LOVEMARK OR NOT?

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We have seen in the above street interview videos that customers have a great knowledge of Nespresso and Malongo brands. They are willin...

FROM BRAND IDENTITY TO BRAND IMAGE: Person-on-the-street interviews

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So far, we greatly discuss Nespresso and Malongo business philosophies and how both brands strive to position themselves. For this articl...
vendredi 6 décembre 2013

PORTER'S FIVE FORCES ANALYSIS: NESPRESSO & MALONGO

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We’re going to deal with the following sections as an analysis of the competitive environment of portion-coffee through Porter...

NESPRESSO'S KPI

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KPI’s Nespresso High quality and premium coffee Nespresso club: Nespresso follows each customer.  The client is in ...
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