Boutiques : The coffee's boutique. "An escape to a haven of relaxation and comfort"
In France, there are 7 Malongo's boutiques. Their turnovers represent only 2,2% of the total turnover of Malongo, which means that these boutiques act more as an image for Malongo than a real asset.
With an authentic and contemporary decoration, Malongo offers their consumers a gustatory but also an olfactory and visual trip.
As soon as the customer will enter the boutique, he will get a large choice of Malongo's coffee machines, of Grand Crus' selection, the beverage's menu and some advice from specialists.
The values of Malongo are represented in their boutiques:
"Meeting and sharing" : Malongo wants to reassert the worth of coffee as a gastronomic product.
They want their Boutiques to be a special space of meeting and sharing between specialists and coffee-lovers.
The different universes in the boutique as the roasting bar, the savoring salon... embody Malongo's values.
"Ecofriendly designed" : Malongo's boutiques are caring the ethical values of the brand.
The furnitures are organic and recyclable, the cup are charged, and the coffee's grounds and doses are composted.
Malongo's website
The website allows people to buy the Malongo's products they want whenever they want and wherever they are.
They can buy coffee, teas, machines, limited offers...
Customers and web-users can benefit previews thanks to their subscription to the Malongo's Club.
The web sales represent 3,3% of Malongo's turnover
GMS : Supermarkets and Hypermarkets
Malongo realizes the majority of their sales in this distribution channel. (38,8%)
Supermarkets offer a large range of Malongo's products to meet consumers' needs :
from ground coffee and bean coffee (48% of Malongo's sales)
to doses coffee (36% of Malongo's)
but also from fair trade to organic certified coffee
CHR : Coffee Hotels and Restaurants
Malongo is the historical partner of the hotel sector. The brand provides adapted products for the sector as well as training.
It represents almost the same percentage of sales than the supermarkets distribution channel.
O.P & AL.D
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