Nespresso vs Malongo: NESPRESSO 's PRODUCTS

Nespresso chose a new positioning in the coffee market to distinguish themselves from their competitors. It is a “Premium” positioning, a high quality portioned coffee at a premium price, which is accessible to millions of consumers. This positioning will help to expand their product line and build their empire.

According to Mister Nespresso himself, to make a coffee you need those little things called “capsules”, of excellent coffee and then you need to buy a coffee maker. Nespresso thought about everything for those who are really fond of coffee and you can’t live without it, their accessories range from cups, glass bombonniere and their U magnet set…

The first step is to select the coffee. Nespresso has coffee experts that travel the world to find the best coffee beans from small coffee producers in Brazil, Columbia, Costa Rica, Guatemala, Kenya, India and Ethiopia. There are several steps from the bean to the cup: Cultivation, harvesting and the whole process to put the coffee into the capsule. They have to ensure that each capsule is produced with the same attention, emotion and intensity of taste.

Do you know how many patents they created to protect their invention? 1700… that’s a real number revealed by Nespresso !

They have 21 classical “Grands Crus” and limited editions, are sold several times a year. Capsules are its own product line with different ranges that will answer to your demand and will satisfy your taste buds ! You will find longo, espresso, decaffeinato and so on…

The second step, in having great coffee, is to choose the right coffee maker. Nespresso took that step very seriously. They have 6 different ranges of coffee makers. You need to know: one of them will suit YOU perfectly.

How do they accomplish this ? Nespresso is collaborating with well-known kitchen brands such as Magimix, Krups, Siemens, Miele, DeLonghi to build their coffee makers. However, the Swiss coffee machine producer Eugster/frigsman is manufacturing most of their machines. This range of coffee maker is the result of lots of work in R&D and a long relationship with the designer Antoine Cahen. Nespresso coffee makers are about Innovation, Technology and Design. These ideas are all integrated in into the product.

In the product line you have six different ranges of coffee makers with different functions and colors. According to us, the following pictures are the most beautiful, convenient coffee makers, if you want more information visit their website: http://www.nespresso.com/fr/en/pages/buy-coffee-maker

LATTISSIMA

What we like about it: you can add milk, it is perfect if you are a big fan of cappuccinos, lattes…
What we don't like: if you have a small kitchen that could be a problem. You'd rather take the CITY

CITY

What we like: Design, technology and the space convenience.
What we don’t like: Nothing… but the U has a more fun design.

ESSENZA

What we like: Nespresso’s technology and design at a reasonable price.
What we don’t like: it’s the basic one, if you want to be creative with your coffee choose Lattissima.

As I said earlier, Nespresso sells accessories, but they are two many to be developed in this article (unless you really want us to, then leave a comment below.) You should know that Nespresso develop these products with the same attention as their other products lines. Go to their website, you will find what you are looking for!

If you are a professional you might want to take a look at this page (http://www.nespresso.com/pro/fr/en/home?cid=PS_nespresso,pro_FR-B2B-BrandPure-Exact&gclid=CL2nj77u8boCFTLJtAod8gMAAQ), we won’t get into the details but you should know that they have specials products and services for companies.

You have everything to succeed on finding your perfect coffee. It’s time to have a nice coffee !