"Please, please, come in. It is only because it
is you Mister Clooney. Ristretto as usual?
Please come in. It is only because it is you Miss Martin. Volutto as usual?
When I come here, I always feel like a star, don’t you?
More or less.
Here your Ristretto, Mister Clooney.
Thank you.
You see, what I tell you? »
Nespresso, through this advertising, puts forward its
commitment for a service of exception. Nespresso takes the following challenge:
making each customer feel unique! The service has to be exclusive and the
consumer has to feel equal as special as George Clooney. Nespresso, through
these advertisements, pictures its universe: conviviality, elegance,
authenticity, pleasure and shared emotion.
This universe is strengthened by
George Clooney's strategic choice as a muse. Who better than Mister Clooney
could embody all of these characteristics? Ladies, isn’t he the perfect
personification of elegance? We shall not make a mistake by asserting that he
is glossy, seductive. Therefore, this is what make Nespresso what it is today.
By agreeing to parody himself, Clooney gave Nespresso millions new
followers!
PDD
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