mardi 26 novembre 2013

Nespresso TV ad 2012




"Please, please, come in. It is only because it is you Mister Clooney. Ristretto as usual?
Please come in. It is only because it is you Miss Martin. Volutto as usual? When I come here, I always feel like a star, don’t you? More or less. Here your Ristretto, Mister Clooney. Thank you. You see, what I tell you? »





Nespresso, through this advertising, puts forward its commitment for a service of exception. Nespresso takes the following challenge: making each customer feel unique! The service has to be exclusive and the consumer has to feel equal as special as George Clooney. Nespresso, through these advertisements, pictures its universe: conviviality, elegance, authenticity, pleasure and shared emotion. 


This universe is strengthened by George Clooney's strategic choice as a muse. Who better than Mister Clooney could embody all of these characteristics? Ladies, isn’t he the perfect personification of elegance? We shall not make a mistake by asserting that he is glossy, seductive. Therefore, this is what make Nespresso what it is today.  By agreeing to parody himself, Clooney gave Nespresso millions new followers!






PDD

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